Adding text
Before starting to add text to the label, consider carefully what sort of typeface will work best. To get a feel for which typeface best suits the brand name, it's good to try several fonts. For Chalet, the font Voluta Script could be used to evoke the feel of a noble, old winery steeped in tradition. Also, its handwritten appearance gives the wine label a more personal feeling. The word "Chalet," typed using Voluta Script Pro Regular in 70 point size, and then converted to outlines, is provided in the file chalet.ai in the Lesson03 folder. If you have your own copy of Voluta Script installed on the system, use that instead of placing the file in step 2 below.For the product name, Merlot, and the body text, visually balance out the script typeface Voluta with a more formal serif typeface like Minion Pro, which is inspired by classical, old style typefaces of the late Renaissance, a period of elegant, beautiful, and highly readable type designs.Both the winery name and product name will be set reversed out of the burgundy-colored round shape. Chalet picks up the golden color from the background image, and Merlot will be in plain white to set it apart.
| 1. | In the Layers palette, create a new layer above the graphics layer, and call it type. | | 2. | With the type layer selected in the Layers palette, choose File > Place. Navigate to the Lesson03 folder. Select All Formats from the Files of type (Windows) or All Readable Documents from the Enable (Mac OS) pop-up menu. Select the file chalet.ai and click Place. In the Place PDF dialog box, choose Crop from the Crop to pop-up menu and click OK. | | 3. | Using the Selection tool and the arrow keys on the keyboard, position the word Chalet horizontally centered in the top half of the circle. (See illustration on next page.)
OpenType
OpenType gives you access to the magic of good typography, through a vast array of features that make your typesetting more refined and professional looking. OpenType is a new font format that combines the benefits of PostScript Type 1 and TrueType fonts. The font files are cross-platform, which means that you can use exactly the same files on a Windows PC and a Macintosh. All information is contained in a single file. No more screen font files with separate outline or metrics files. Furthermore, one font file can contain all the glyphs that previously had to be stored in separate expert font filesswash, ornaments, or fractions fonts. In fact, a single OpenType font file can contain more than 60,000 glyphs. This not only comes in handy for large character set fonts, such as those for Chinese or Japanese languages, but also for Western fonts that might contain hundreds or even thousands of glyphs to meet high quality typesetting requirements. InDesign, Illustrator, and Photoshop are equally well equipped to take advantage of the new features offered by OpenType fonts. Illustrator even offers a dedicated palette for easy access to OpenType features (Window > Type > OpenType). A Glyphs palette in both InDesign and Illustrator lets you find and access every glyph available in the font. Here you might just find the special version of a glyph needed for your task at hand, like the 't' with the high crossbar used in the word Chalet in this lesson, To learn more about OpenType and good typography, check out http://www.adobe.com/type. This site will provide you with more practical knowledge about type design and type setting, so you can fully appreciate what OpenType technology has to offer. |
| | 4. | Deselect all, and then select the Line Segment tool from the toolbox. Set the Stroke color to C: 0, M: 25, Y: 80, K: 4 (the same color as used for the word Chalet). Set the Stroke Weight to 2.5 point in either the Control or Stroke palette, and then draw a straight line under the word Chalet. Deselect all. (See illustration on next page.)Holding down the Shift key constrains the drawing of lines to horizontals, verticals, and 45° angles. | | 5. | Select the Type tool in the toolbox. In the Character palette (Window > Type > Character), select the font Minion Pro Bold, 18 pt. Set the tracking to 150.Titles or headings in all capital letters are best set with extra letter spacing (tracking). | | 6. | Click underneath the word Chalet (there is a blinking cursor on the page), set the Fill color to White, and type in capitals the word MERLOT. | | 7. | Use the Selection tool and the arrow keys to optically center the word MERLOT, and the word Chalet. | | 8. | Select the word Chalet, the line underneath, and the word MERLOT, and use the arrow keys to center the group optically within the circle. In this case, hiding the centered guideline might actually help to better optically balance these elements. When done, deselect all.NoteThe Align palette (Window > Align) aligns objects relative to their bounding boxes, but this alignment is not always optically centered, especially if you work with asymmetrical shapes.[View full size image] |
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Adobe® Creative Suite 2 CLASSROOM IN A BOOK® By
Adobe Creative Team ............................................... Publisher: Adobe Press Pub Date: July 12, 2005 ISBN: 0-321-34982-2 Pages: 320 Index
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