Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line [Electronic resources] نسخه متنی

Building Reputational Capital—Strategies for Integrity and Fair Play That Improve the Bottom Line - Building Reputational Capital—Strategies for Integrity and Fair Play That Improve the Bottom Line

Introduction—The Economics of Character and Credibility - Introduction—The Economics of Character and Credibility

Part I - What Is Reputational Capital?

Chapter 1 - Switching to a New Paradigm

Chapter 2 - Getting a Handle on Reputational Capital

Chapter 3 - A Fresh Economic Concept with Strategic Significance

Chapter 4 - How to Gauge Reputational Capital

Chapter 5 - Integrity and Fair Play—Wellsprings of Reputation

Chapter 6 - Tallying Up Reputational Effects

Chapter 7 - Becoming a Zeta Firm—A Company of Character

Part II - How to Build and Sustain Reputational Capital

Chapter 8 - Generating Reputational Capital

Chapter 9 - Forging Reputation from Inside

Chapter 10 - Outside-In Strategies

Chapter 11 - Harnessing Your Firm's Reputational Strengths

Chapter 12 - Strategies for Building Reputations across Cultures

Chapter 13 - Reputation Rescue

Conclusion - Conclusion

Notes - Notes

Bibliography - Bibliography

Index - Index

List of Figures - List of Figures

List of Tables - List of Tables