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Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
byTom Sant
ISBN:0814471536
AMACOM
2004
(248 pages)
This resource provides tools for maximizing the clarity of your writing, editing your proposal for optimal impact, and avoiding the six traps that can undermine even the strongest proposals.
Why You Need this Book
Chapter 1-The Challenges You Face
Chapter 2-A Good Proposal is Hard to Find
A Primer on Persuasion
Chapter 3-Why the Inuit Hunt Whales and Other Secrets of Customer Behavior
Chapter 4-The Structure of Persuasion
Chapter 5-Developing a Client-Centered Message Every Time You Write
Chapter 6-Understanding the Customer: The Cicero Principle
Chapter 7-Establishing Your Credibility
How to Manage the Process and Keep Your Sanity
Chapter 8-An Overview of the Proposal Development Process
Chapter 9-Writing From the Right Brain: Getting Your Ideas Organized
Chapter 10-Presenting a Winning Value Proposition
Chapter 11-The Structure of the Letter Proposal
Chapter 12-The Structure of the Formal Proposal
Chapter 13-Writing Research Proposals and Proposals for Grants
Chapter 14-What to do after You Submit
Chapter 15-Writing in the Midst of a Storm: How to Deal with Bad News and Negative Publicity
Chapter 16-Creating a Proposal Center of Excellence
Chapter 17-Proposal Metrics: How to Measure Your Success
Writing to Win
Chapter 18-Give the Reader a KISS!
Chapter 19-Word Choice: Six Traps to Avoid
Chapter 20-Sentence Structure: Maximizing Your Clarity
Chapter 21-Editing Your Proposal
