Introduction to Mobile Application Communications Each of the three seemingly unrelated quotes above have something insightful to say about mobile application communications strategy.Marshall McLuhan's prophetic statement "The medium is the message" implied that the nature of society is fundamentally altered by the evolving technology of communication. He postulated that a significant part of the character of a society was the way it communicates. To put it another way, communication technologies are not just something that a society uses; rather, the communications technologies used greatly affect that society. A similar analogy holds true for software; an application does not just use communications, rather the nature of the application is greatly affected by how it communicates. This is particularly true for software that runs on mobile devices. A fundamental characteristic of your mobile device application is how it communicates with the world around it. The means of communication should not be considered a "thing your application does" but rather a core behavioral attribute of the application itself. |