Search Engine Marketing, Inc.: Driving Search Traffic to Your Companys Web Site [Electronic resources] نسخه متنی

Information and Entertainment

Informing people is a basic goal of any Web site, but some sites exist for that sole purpose. During the Web's "Content is King" phase in the late 1990s, many sites arose offering visitors just another form of media, much like TV or magazines. Some of these sites are adjuncts to offline media, such as CNN's Web site or Sports Illustrated's. These sites exist in part to increase market awareness of the mother ship, as discussed earlier. However, an information and entertainment site can also be an end in itself, existing only to provide information on a particular subject.Chapter 3, Google AdSense and similar services can place contextual advertisements on your site's pages that relate to the content of each page. Whereas other kinds of sites buy contextual ads as part of their search marketing mix, information and entertainment sites sell them, with search engines acting as a broker between the buyers and sellers.