Search Engine Marketing, Inc.: Driving Search Traffic to Your Companys Web Site [Electronic resources] نسخه متنی

Summary

Every Web site is created for a purpose, most for more than one. As time passes, however, we sometimes lose sight of why the Web site exists. It is critical that you, the search marketer, keep in mind the overarching goals of your Web site so that you choose the appropriate search marketing strategy. Remember also that no Web site stands stillgoals can and do change as the years go by. You must regularly examine your goals and choose a search marketing strategy to match.Chapter 6 examines how to use your site's goals to measure success, setting the stage for measuring your success specifically in search marketing.