Search Engine Marketing, Inc.: Driving Search Traffic to Your Companys Web Site [Electronic resources] نسخه متنی

Summary

Paid search is a myriad of details, but we have given you the basics to help you master them. Your most important decisions surround your paid search philosophyif you can develop a feedback loop that responds to the right performance metrics, you can tweak your paid search campaign until it succeeds.

Search marketers can take advantage of both paid placement and shopping search opportunities, using the steps depicted in Chapter 15 is all about.