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Appendix B: Fowlers' Business Context Summary
Strategic Profile
Business Description
Fowlers Inc., is a billion-dollar conglomerate with worldwide leadership in three businesses: food processing (food products group), optical technology products (technology products group), and business services (durable products group). Fundamental to the success is the Fowlers mission to continually exceed customer expectations. The company and its employees believe that if they go beyond what customers require, those customers will return again and again.
Food Products Group
Fowlers is a leading North American supplier of premium fresh and frozen meat products and management services to the food service, retail, online retail, and government sectors. Customers include SuperValu, Walmart, Aramark, Simon Delivers, and thousands of independent groceries and specialty restaurants.
Technology Products Group
Fowlers is one of the world's largest independent suppliers of optical storage products and services such as CD-ROM replication; CD-R and CD-W media; title fulfillment and distribution services; and optical drives. Customers include retail leaders like Wal-Mart and Target as well as category leaders like Best Buy, Circuit City, Office Max, and CompUSA. Fowlers is also a major supplier to the North American original equipment manufacturers for the personal computer market. Customers include HP, Dell, and Apple Computer.
Durable Products Group
Fowlers acquired one of the United States' fastest growing suppliers of business services providing personalized apparel, office supplies, and promotional products to over 14,000 companies and 1 million individual wearers. Using a dealer franchise as the route delivery mechanism, Fowlers has gained a competitive edge as being both knowledgeable and responsive to individual customers in the markets it serves.
