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What Motivates People to Engage in e-Learning?
e-Learning is becoming more popular as an effective method of disseminating information and knowledge across the employee base in companies. However, it continues to be challenging to fully engage all employees in the productive use of the available e-learning offerings. Companies have generally neglected to promote the benefits of e-learning to their employees and played down the fact that the shift to e-learning represents a large organizational cultural change. It needs to be demonstrated to employees that e-learning is not about cost-saving, but more about delivering improved training benefits to the individual worker. Many, familiar with classroom training in the corporate environment:
Regard non-traditional (non-classroom) learning as less valuable and less prestigious
Miss the face-to-face interaction with facilitators and fellow learners
Find that they need to employ more discipline and self-motivation to start and complete e-learning courses
Different audiences show evidence of differing adoption rates. Many older employees are resistant to e-learning, not having grown-up with technology as a normal part of their routine. Pew Internet & American Life point out that the current college-age generation, who grew up with the personal computer, is now heavily wired on campus and relies on the Internet in every dimension of college life. Many colleges not already pursuing online courses are integrating the Internet into everyday campus life, and are using the Web to augment textbooks and to assist communication. Their study found that 86 percent of U.S. college students use the Internet, compared to 59 percent of the overall U.S. population. Students claimed that the Internet is essential to their academic and social lives. According to Marc Prensky, members of Generation Y, or the digital generation, learn differently, are generally more comfortable with Internet technology, are more visually orientated, and generally learn by discovering and doing, thus becoming good candidates for e-learning applications.
What Factors Impact Involvement in e-Learning?
Three important factors contribute to the successful engagement of learners in e-learning-enablers, drivers, and motivators.
