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How Do You Launch e-Learning to a Global Workforce?
Innovations in technology and increasing global access to the Internet are pushing relentlessly toward a seamless, digital world of 'e'. Today, e-learning, is becoming available in countries where lack of access to the Internet has hindered growth in the past. A growing number of organizations, including the case organizations featured in this book, such as: Deloitte Consulting, McDonald's Corporation, Unilever, and Austrade, among others, have already successfully implemented e-learning programs to their workers in many countries around the globe, or are currently in the process of expanding their global e-learning capabilities. According to IDC, the corporate worldwide e-learning market will grow from approximately US$9.1 billion in 2003 to approximately US$24 billion in 2006. The largest growth opportunities in e-learning is forecasted for the Europe/Middle East/Africa (EMEA) region (see Table 9-1). The UK leads this region and Germany is expected to make a comeback and will soon overtake the UK in terms of spending. In absolute numbers, the largest market for e-learning still is the Americas, and this market will grow at a compounded annual growth rate of 36 percent. The greatest growth in the Asia Pacific region is anticipated in China. However, currently Japan is the largest e-learning market in Asia and according to IDC more companies in Japan are adopting e-learning to reduce costs and increase employee competencies.
Region | 2003 | 2004 | 2005 | 2006 | 2001-2006 CAGR (%) |
|---|---|---|---|---|---|
The Americas | 7,296 | 10,316 | 14,252 | 18,943 | 36.7 % |
Asia Pacific | 900 | 1,048 | 1,263 | 1,550 | 14.9 % |
EuropeMiddle East Africa | 934 | 1,422 | 2,186 | 3,243 | 49.8 % |
Total | 9,130 | 12,786 | 17,701 | 23,736 | 35.6 % |
Source: IDC, 2003It is important to note however, that the global e-learning market estimates were even higher at the end of the nineties. Since that time, a number of organizations have experienced successes but also failures with the implementation and adoption of e-learning across cultures, leading to lower than expected growth. Two questions arise out of this rapid growth and the related experiences in e-learning:
What are the key drivers that can enhance cross-cultural adoption of e-learning?
What are the key elements required to create a successful multi-cultural e-learning strategy?
