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Crafting a Multicultural e-Learning Strategy
In the past, learners were brought out of their own environment to experience learning in a different place, perhaps even a different country. A critical aspect of e-learning implementation is that the learner remains very much in their own culture when engaged in the learning, with local cultural cues in full force around them. Micro-cultural issues that can be ignored when bringing learners out of their normal day-to-day life, must be embraced when pushing learning out through the Internet to the learner, who is sitting in their own office or home in Oslo, Osaka, Sao Paulo, Frankfurt, or Beijing. Within the blended model of e-learning, there are significant opportunities to address these cultural dimensions, deliberately and effectively. The considerations that should top your list as you move into a globalized e-learning strategy include:Ensure that the drivers of adoption of e-learning strategy, such as competitive forces, Internet access and connectivity, regional/national laws and policies, culturally adapted courseware, and cultural considerations, are part of your assessment.
Review the impact of the dimensions of difference and the e-learning Culture Print for each country prior to a rollout of e-learning.
Conduct your own organization cultural assessment to identify significant factors at play.
Select and implement e-learning initiatives that link to cultural drivers.
Engage people from different countries in the design and development of e-learning courseware.
Have pilots in countries to test accuracy, cultural fit, and effectiveness of learning courseware. Let people observe the pilots and give feedback.
Have a flexible curriculum that allows countries to pick and choose the learning content most valuable to them.
Recognize that the time for completion of the course will differ because of language, learning, and cultural differences.
Measure e-learning effectiveness in all of the countries you are serving and manage continuous improvements.
Lessons Learned
Assess the need for e-learning content in the local language.
Identify local e-learning delivery limitations, such as access to systems, compatibility of hardware and software, connectivity, and time for learning
Start with e-learning pilots in new countries and integrate the feedback from a variety of cultures.
Review the Culture Print for each country prior to a rollout of e-learning and make appropriate adaptations
Conduct your own organizational cultural assessment to identify significant factors at play.
Select and implement e-learning initiatives and methodologies that link to cultural drivers.
Create an international glossary of terms.
Ensure that the look and feel of the content and interface reflect culturally acceptable and familiar norms.
Pay close attention to status, hierarchy, and reward systems in the deployment of the e-learning program.
Make sure that the first experience is the best experience possible, as this addresses a variety of cultural values that cross many differences!
