Assess Build Versus Buy Options
It doesn't matter whether the Internet learning pilot is built or bought; it is a pilot, not a long-term investment. Identifying economies of scale across large numbers of users might favor a build decision; however, the upfront cash outlay, uncertainty of success, and low estimates of adoption could sway others to pursue a more prudent "buy" approach. Your parameters will determine the right choice for each organization.
A combination scenario might include pursuing a buy decision in the early phases with an eventual migration to a build strategy after the project has a critical mass of users. Engaging with customized solution providers might be a strategy to launch the project and work through the learning curve. A six-month analysis with potential savings and adoption rates backed with a cost analysis might be the first step.