The Business Case For ELearning [Electronic resources] نسخه متنی

Target Audiences

A wide variety of business sectors currently utilize e-learning, as shown in the following list. This list identifies the different business sectors and then states the percentage of companies within a particular sector that are now engaged in e-learning within their organizations:

Banking/financial services/insurance: 65%

Government: 43%

Pharmaceuticals: 37%

Health care: 35%

Information technology/high tech: 35%

Communications: 29%

Manufacturing: 29%

Utilities: 22%

Retail: 17%

Transportation: 15%

Education: 11%

Other: 12%[1]

The e-learning approach described in this book aims at generating a global view of learning and development within an organization. Instead of focusing on the training department versus the IT department versus the marketing communications group, building an integrated approach to e-learning calls for establishing a cohesive effort to empower the employee, an effort that will certainly require cross-function collaboration.

Measuring the value or ROI should not be difficult after the key benefits of e-learning have been identified: for example, speed to market, time to competence, improved customer service, and strategic advantages. Another strong business benefit is the impact of a cohesive learning system on customer satisfaction. Knowing which metric or benefit to measure to assess the value of e-learning is critical to the evaluation process.