Conclusion
As highlighted in the four steps of business analysis, program development, program implementation, and program management, a certifications initiative should be viewed as a customer support or loyalty program within an organization. Although the responsibility for managing such a program might lie with the learning leaders within an organization, the eventual success of it rests with sales and distribution groups, marketing, technical support, and customer relationship management. Certifications are an organizational or corporate commitment, not merely a departmental function. |
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