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| Whether you believe it or not, you are naturally creative; the secret lies in knowing how to tap into your inner creativity. Secrets from the Innovation Room takes the mystery out of the creative process, describing a new way of thinking you can use to produce fresh, practical, money-making ideas guaranteed to revolutionize your firm’s strategies and products and drive its growth.Secrets from the Innovation Room details proven techniques for producing high-voltage concepts from your right brain, then using your left brain to shape them into useful solutions. This thought-stimulating guidebook features:The 10 Enemies of Innovation—how to recognize and avoid them Brainstorming techniques for “graphing” proposals and ideas in order to evaluate which address the stated problem and which fall by the wayside Tangible steps for going beyond market research to determine what could be—and what you could do to help your organization make it happen A new innovation process for identifying valuable brand imagery and then for coming up with tangible product features that bring it to life Secrets from the Innovation Room shows you how to bring your natural creativity to the forefront by implementing a step-by-step process for producing exceptional and profitable ideas—whenever, wherever, and “whyever” you need them. About the Author Kay Allison is founder of The Energy Annex, a marketing innovation and consulting firm that shows clients including Avon, Kraft Foods, Nestl, and others how to create new, revenue-generating ideas. Allison is the executive in residence for Northwestern University’s graduate Integrated Marketing Communications program and has been quoted in leading publications including the Los Angeles Times, Investor’s Business Daily, the Chicago Sun-Times, and the Economist. |
