Underneath The Chop - Secrets from the Innovation Room [Electronic resources] : How to Create HighVoltage Ideas That Make Money, Win Business, and Outwit the Competition نسخه متنی

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Secrets from the Innovation Room [Electronic resources] : How to Create HighVoltage Ideas That Make Money, Win Business, and Outwit the Competition - نسخه متنی

Kay Allison

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Underneath The Chop


For me, the process of asking questions is akin to my experience as a scuba diver. On the surface of the ocean, there's always this kind of superficial, chattery chop. But once you dive in and pull yourself down the anchor line, you get underneath that chop, and you discover an amazing world down there.



This is what I always think about when I'm interviewing people: I need to find ways to get underneath that surface chop and down to that really cool world where there are a lot of currents and undertows and lovely coral that blooms at night and parrot fish. It's fascinating once you're there-you lose all your self-consciousness because what's going on around you is so amazing.

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