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So Why This Book?
As you hold this book in your hands, you can tell that it looks different and feels different from most of the other books you've probably run across on this subject.This is a book about thinking in new ways, but it's also a book about action. I'm going to ask you to do things: Carry the book around with you; draw on the pages (I've left room for sketches and notes and bursts of inspiration); rip the pages out. There's no magic list of answers that you can find by flipping to the back of the book. I can suggest the steps for you to take. You have to commit to actually taking them.You see, I've learned that just thinking about a problem may not be enough to develop a creative solution. Throughout this book, I've created experiences that, if you participate in them, are opportunities for you to have powerful, high-voltage ideas that will have the power to rock your world.Most people don't think they can have ideas that will change things. I know I sure didn't think of myself as creative. The fact that, after my initial failures at being creative, I've found a way to produce high-voltage ideas on a consistent basis tells you that there is hope.One of the things that has most inspired my search for creative solutions is an idea I got from one of my most influential teachers, Dan Sullivan of The Strategic Coach. Dan says that we have a fundamental choice in every situation: We can create, or we can complain. Think about that for a moment, and then make a choice about how you'll approach each challenging situation in the future.Creativity is applicable in more than just the business world. This book will show you-if you make the choice to create rather than to complain-how to generate ideas that can and will change things for the better. Let's get started.
