Exercise - Secrets from the Innovation Room [Electronic resources] : How to Create HighVoltage Ideas That Make Money, Win Business, and Outwit the Competition نسخه متنی

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Secrets from the Innovation Room [Electronic resources] : How to Create HighVoltage Ideas That Make Money, Win Business, and Outwit the Competition - نسخه متنی

Kay Allison

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Exercise



Your Own Copernican Shift- Part One


The Copernican Shift is a powerful tool for positive transformation, for the marketing of a product, or even for yourself. Do this exercise before you begin reading the rest of this chapter.

On the next page, draw a circle with the name of your company, product, or service, or even your own name, in the center.

In orbit around it, write the names of the different critical factors that the company, product, or service (or you) interacts with. You can model this on the pre- Copernican worldview on the previous page.

For example, if you write a company's name in the center, the orbiting objects could possibly be competitors, employees, customers, Wall Street, and so on. If you write your own name, the orbiting objects could be your spouse, your children, your friends, your career, and your volunteer organization.

You'll find the second part of this exercise later in the chapter.

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