Exercise - Secrets from the Innovation Room [Electronic resources] : How to Create HighVoltage Ideas That Make Money, Win Business, and Outwit the Competition نسخه متنی

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Secrets from the Innovation Room [Electronic resources] : How to Create HighVoltage Ideas That Make Money, Win Business, and Outwit the Competition - نسخه متنی

Kay Allison

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Exercise



Your Own Copernican Shift- Part Two


Earlier in the chapter, you drew your company, your product, your service, or yourself in the center of the universe.

Now it's time to make your own Copernican Shift. In the center of the universe, write or draw the name of a person or group of people that you're trying to connect with, either interpersonally or through a company, product, or service.

Then put yourself in the place of that person or group. Draw in the orbits of the things you imagine that he, she, or they have to deal with on a regular basis. Put in everything you can think of-and don't forget to put yourself in there.

When you're done, study the drawing and imagine how you relate to the center of this particular universe- and to everything else that's in orbit around it.

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