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Sample Questionnaire For Moms
Idea Name: _____________________ Group #: ________
I'd say this idea is right for:
( ) when I was growing up ( ) my family and my kids ( ) when my kids have kids
My kid would say this idea is:
( ) lame ( ) cool ( ) crazy
This idea is:
( ) creative for creativity's sake ( ) same old, same old( ) fresh and interesting
This idea seems:
( ) like it would add variety to my routine ( ) boring and mainstream( ) too far out
Compared to other products I see, this idea is:
( ) way too wacky ( ) same stuff, new name ( ) something different that I actually think I'd like
This makes me think of the manufacturer:
( ) in the same way I always have ( ) as out of its mind( ) in a fresh, interesting way
