> Eric: Tonight I''m going to explain Google''s AdSense program to you.
> Anita: Ads annoy me, actually. They''re always showing up where I don''t want to see them.
> Eric: You''re referring to ''pop-up'' ads. They are obnoxious.
But there are ways to disable them.
> Claude: I see text-only ads all over the place now. Sometimes I even click on them. They''re pretty unobtrusive.
Google shows them on their search pages, but they don''t bother me there.
> Eric: In fact, Google is one of the major players in online advertising. They really pioneered the use of text-only ads. One of the things that makes AdSense so great is that the ads are context-based. They''re targeted specifically to the content of the Web page on which they appear. That makes them more appealing to the people visiting the page.