By taking an interdisciplinary approach to systems design in the online environment, this text explores issues such as system features, multimedia design, Web site usability, and consumer behavior.
|
| Table of Contents |
| Web Systems Design and
Online Consumer Behavior
|
| Preface
|
|
Section I -
Consumer Behavior in Web-Based Commerce |
| Chapter I |
- |
|
e-Search: A
Conceptual Framework of Online Consumer Behavior
| Chapter II |
- |
Information Search
on the Internet: A Causal Model |
| Chapter III |
- |
Two Models of
Online Patronage: Why Do Consumers Shop on the Internet? |
| Chapter IV |
- |
How Consumers
Think About ‘Interactive’ Aspects of Web Advertising |
| Chapter V |
- |
Consumer Complaint
Behavior in the Online Environment |
|
Section II -
Web Site Usability and Interface Design |
| Chapter VI |
- |
Web Site Quality
and Usability in E-Commerce |
| Chapter VII |
- |
Objective and
Perceived Complexity and Their Impacts on Internet Communication |
| Chapter VIII |
- |
Personalization
Systems and Their Deployment as Web Site Interface Design Decisions |
| Chapter IX |
- |
Extrinsic Plus Intrinsic Human Factors Influencing the Web Usage |
|
Section III -
Systems Design for Electronic Commerce |
| Chapter X |
- |
Converting Browsers
to Buyers: Key Considerations in Designing Business-to-Consumer Web Sites |
| Chapter XI |
- |
User Satisfaction
with Web Portals: An Empirical Study |
| Chapter XII |
- |
Web Design and
E-Commerce |
| Chapter XIII |
- |
Shopping Agent
Web Sites: A Comparative Shopping Environment |
| Chapter XIV |
- |
Product Catalog
and Shopping Cart Effective Design |
|
Section IV -
Customer Trust and Loyalty Online |
| Chapter XV |
- |
Customer Trust in
Online Commerce |
| Chapter XVI |
- |
Turning Web
Surfers into Loyal Customers: Cognitive Lock-In Through Interface Design and Web Site
Usability |
| Chapter XVII |
- |
Internet Markets
and E-Loyalty |
|
Section V -
Social and Legal Influences on Web Marketing and Online Consumers |
| Chapter XVIII |
- |
Web Systems Design, Litigation, and Online Consumer Behavior |
| Chapter XIX |
- |
Affording
Cultural and Social Presence in E-Marketing |
| Index
|
| List of Figures
|
| List of Tables
|