objective complexity 125
off-line purchase 10
one-click online shopping 292
one-stop shopping 265
one-way communication 72
ongoing search 4
online commerce 252
online communication effectiveness 131
online consumer behavior 290
online consumer expectations 177
online experiences 58
online market 178
online merchant ratings 222
online patronage 43
online patronage predictors 59
online purchase 10
online retailers 184
online search 1
online search behaviors. 3
online shopping motivations 55