Web Systems Design and Online Consumer Behavior [Electronic resources]
Yuan Gao
نسخه متنی -صفحه : 180/ 6
نمايش فراداده
Section I: Consumer Behavior in Web-Based Commerce
Chapter List
Chapter I: e-Search: A Conceptual Framework of Online Consumer Behavior
Chapter II: Information Search on the Internet: A Causal Model
Chapter III: Two Models of Online Patronage: Why Do Consumers Shop on the Internet?
Chapter IV: How Consumers Think About ‘Interactive’ Aspects of Web Advertising
Chapter V: Consumer Complaint Behavior in the Online Environment