As suggested by numerous research studies, Web design significantly determines the success of e-commerce. Rieh’s (2002) study, for example, examines the problem of the judgment of information quality and cognitive authority and defines two kinds of judgment: predictive judgment, and evaluative judgment. The factors influencing judgments include characteristics of information objects, characteristics of sources, knowledge, situation, ranking in search output, and general assumption. Zahedi et al. (2001) examine the perception of a Web document from the perspectives of cultural and individual factors. Recently, Lee et al. (2004) use scenario methodology to analyze e-commerce Web design and the associated impact on customer relationships. They propose that customer needs should be reflected in Web design. Resnick and Montania’s (2003) results also support this line of argument. They argue that some design features have a strong semiotic effect on customer expectations.