What Is a Motion Effect?A motion effect is a special visual effect where an image, or text, changes its size, shape, opacity, or position during the course of the effect. Sometimes, just one image changes. Other times, many images are moving all over the place. It all depends upon the needs of your project. Which brings to mind a quote from my favorite professor when I was studying television production in graduate school at the University of Wisconsin. Dr. Richard Lawson kept stressing: "Never make an aesthetic decision for technical reasons." Or, as I like to say, "Just because you can, doesn't mean you should." Just because these effects exist doesn't mean you should use them. Many programs are produced without any special effects. But, for those times when you are editing a deadly dull show, and you are praying for something, anything, to move, it's nice to know that Final Cut can deliver the goods. There are two types of motion effects: the first is where images don't change during an effect, and the second is where they do. The classic example of the first type is a newscaster with graphics over his or her shoulder. The size and placement of the graphic is preset and nothing changes position. This is the effect you'll create in the first exercise. The second effect is where an image changes size, shape, opacity, or position during its time onscreen. Examples of this include virtually every commercial and music video on the air today. You'll create these type of effects starting with the second exercise. Our eyes and brain are programmed to respond to movement. If something moves, our eyes move to it instinctively. As editors, we can use this to lead the viewer's eyes to the specific part of the screen we want them to watch.
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