Secrets from the Innovation Room [Electronic resources] : How to Create HighVoltage Ideas That Make Money, Win Business, and Outwit the Competition

Kay Allison

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Exercise

Mapping The Path

You guessed it! Based on this example, it's time to have someone draw a map through his or her day. Decide in advance what behavior you want to look for, and ask the person to include it: coffee or soda drinking, gum chewing, snack eating, and so on. What insight do you get into this person's habits and life? What surprises you?