Secrets from the Innovation Room [Electronic resources] : How to Create HighVoltage Ideas That Make Money, Win Business, and Outwit the Competition

Kay Allison

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نمايش فراداده

Exercise

Creativity From Conflict

For each of the following conflicts, come up with a high- voltage idea for a product or service that resolves the conflict in a unique way.

'I want to be happy and comfortable in my home, but I'm very concerned about the environmental effects of manufacturing and using certain products.'

'I want to be able to enjoy popular culture with my children, but I'm afraid of exposing them to violent images.'

'I want to do work away from the office, but I don't want to sit home all day, either.'

'I want to start my own business, but I don't have enough money to hire a support staff.'

'I want to be able to eat at restaurants with my friends, but I'm limited by my dietary restrictions.'

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