Special Offers
MEMORANDUM
TO: George Anderson and Sally Lee,
Account Representatives, Midwest Territory
FROM: Alice King, Vice President, Sales
SUBJECT: Spring Sales Promotion
Please send me your plan for the next sales promotion of the Dance
Your Way to Health kits in your territory.
Will the promotion use demonstration disks, coupons, refunds,
price discounts, or other incentives to motivate individuals to buy
the program?
WHAT DO YOU KNOW?
Circle T or F to indicate whether each of the following statements is true or false. | Q1 |
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T |
F |
1. A sales promotion is a way that a company encourages potential customers to buy its product or services. |
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A1:
| True. Sales promotions are activities intended to motivate customers to try or to purchase more products or services. |
| Q2 |
|
T |
F |
2. George and Sally are assigned to sell Dance Your Way to Health all over the nation. |
|
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A2:
| False. According to the "TO:" line, George and Sally are responsible for selling the product in the Midwest only; this is their sales territory. |
| Q3 |
|
T |
F |
3. Incentives are amounts of money given in cents. |
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A3:
| False. Incentives are offers designed to encourage the purchase of products or services. |
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TERMS RELATED TO SPECIAL OFFERS
sales territory
a geographic area assigned to one or more salespeople sales promotion
a set of activities designed to increase the trial or purchase of a product or service incentive
an offer intended to motivate customers to buy a product or service; coupons, discounts, partial refunds, and gifts-with-purchase are examples of incentives |
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