Vocabulary Basics for Business [Electronic resources]

Barbara G. Cox

نسخه متنی -صفحه : 217/ 169

The Web

MEMORANDUM
TO: Marketing Department Staff
SUBJECT: New Web Site Domain Names
We have just registered three new domain names, which we shall
use for the new Web sites we are building for the new juice
product, Joosey Juice. The domain names we have registered are
jooseyjuice.com, jooseyjuice.biz, and jooseyjuice.net. We are also
considering registration of the domain name jooseyjuice.org for our
nonprofit sister company. Other extensions such as .mil (military),
.gov (government), and .edu (educational institution) are, of
course, not appropriate for us.
The Web sites will have approximately 20 Web pages each. The
sites will have a substantial number of links to other sites for
nutrition education, fun and games for young children, and plant
science, particularly regarding fruit trees. Furthermore, each site
will include a page for staff news and updates. The URL for the
staff page on jooseyjuice.com will be
http://www.jooseyjuice.com/staffupdates.

WHAT DO YOU KNOW?

Circle the letter next to the best answer for each question. Use the context clues in the preceding memo to help you decide.

1	Which of the following is an example of a domain name? (a) http://www.shoesforfitness.com (b) shoesforfitness (c) shoesforfitness.com (d) .com
A1:	(c). Only shoesforfitness.com is a domain name. The first choice contains the domain name, but it is a complete Web page address, a URL. The second choice is not a domain name because it is missing the extension. The fourth choice is not a domain name; it is only an extension.
2	Which of the following is true about Web page links? (a) Web pages can have many links to many other Web pages. (b) There are probably billions of links on the Web. (c) Links can give users easy access to a great deal of additional information. (d) All of the above
A2:	(d). All of these statements are true about links.
3	Which of the following choices is an example of a domain name extension? (a) /pageone (b) pageone.com (c) .com (d) domainname.com
A3:	(c). The extension of a domain name consists of the two or three characters following the dot in the domain name.
4	Which of the following is an example of a URL? (a) http://www.saladdays.net/romainelettuce (b) saladdays.net (c) saladdays (d) romainelettuce
A4:	(a). A URL is the complete, specific, and unique address of a Web page or image or other element of a Web site.
5	Which of the following statements is true? (a) Domain names are registered so that any given domain name can-not be assigned to two different people or companies. (b) A Web site may have many Web pages. (c) The graphics on a Web page have their own URL. (d) All of the above
A5:	(d). All of these statements are true. Read the following definitions for further clarification.

TERMS RELATED TO THE WEB

Web site an organized, related, interconnected group of Web pages. Sites typically include a "home page," which is the first page seen by someone entering the site, and subsequent pages which are usually reachable from the home page and other internal links.

Web page a page on a Web site. Every Web page is identified by a unique address, or URL. A printed page is usually 11 inches long, but Web pages can be very long indeed, and can take up many paper pages when printed.

domain name the main part of an Internet address, including its extension. In the address http://www.disney.com/news/pocahontas, for example, "disney.com" is the domain name. Until late 1999, domain names were limited to 26 characters; now they may include as many as 67 characters.

extension the two- or three-letter suffix portion of a domain name, the most familiar of which is .com, pronounced "dot com."

Domain name extensions indicate the "top-level domain" (TLD) to which the name belongs. For example: .com indicates a commercial business; .net indicates a company that specializes in networks; .gov is used by government sites, local, state, or national; .org indicates an organization, usually nonprofit; .edu is used by educational institutions and institutes, school districts, and schools; .mil is used by the military. Some extensions indicate the country where the site is based.mx for Mexico or .ca for Canada, for example. In 2000 and 2001, .md was added for use by physicians, hospitals, and other medical-related entities, .biz as an alternative for business sites, .ent for entertainment sites, and .per for personal sites.

domain name registration reservation of a main Internet site address (domain name) with Internic, more recently called Network Solutions, or other entity officially authorized to regulate assignment of domain names.

URL acronym for "Universal Resource Locator"; the exact World Wide Web address of Web pages, Web images, documents, and other Web resources.

Each page and graphic on the Internet has its own URL. The URL of the Burpee's logo on its home page is: http://www.burpee.com/image/global/wwwlogo.gif.

Learn more about URLs at http://www.w3.org/Addressing/Addressingl.

link a connection between a location on a page and another location, on the same or a different page on the Internet. When a user clicks a link, the location connected to the link is displayed. Text links are often underlined and often blue. Graphics can also be linked. When the mouse is pointed at a link, the mouse pointer usually changes to a pointing hand.