Vocabulary Basics for Business [Electronic resources]

Barbara G. Cox

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Lesson 9. Importance

In this lesson, you will put words in order of "how much" of something they represent. The concept of importance and words that tell us how important will be explored in more detail. Many words that are not related to size or amount can be put in some logical order of degree. In fact, when we make comparisons with more and most, or less and least, we are indicating degree. For example, consider the meanings of frequent, more frequent, most frequent, or frequent, less frequent, least frequent. The order of frequency is quite clear; we know which phrase indicates most often and which indicates least often.

Another way degree is indicated is with the word endings -er and -est. Consider fast, faster, fastest or bright, brighter, brightest. Which is more fast or more bright? (When we use these forms to indicate differences, we are using comparative forms. Sometimes we refer to the more and -er forms as comparative and to the most and -est forms as superlative.)

Other groups of related words can be put in order of degree without using comparative forms of the words. In the following lists, which word is "more" than the others?

satisfactory, good, wonderful

annoyed, angry, furious

In the first list, the degree of goodness increases from left to right. In the second list, the degree of anger increases from left to right.

WHAT DO YOU KNOW?

Look at the following word groups. Number the words in each group from 1 to 3, with 3 being the word that indicates the most of what is described.

Q1

a. words that mean damaged

_____ scratched

_____ demolished

_____ dented

A1:

Determining "which is more" in these cases is not difficult. Thinking about words in this way can help you develop an appreciation of words and their distinctions. Most people would order them like this:

1, 3, 2

Q2

b. words that mean talk

_____ speak

_____ shout

_____ whisper

A2:

2, 3, 1

Q3

c. words that mean frighten

_____ terrify

_____ surprise

_____ scare

A3:

3, 1, 2