Index

E

Eastman Kodak, 93

Encoding/decoding models, 137–138

Enticement, 31, 37–38. See also Reward and punishment

and information solicitation, 30, 31, 70

technological control of, 39

E-tailers, 116, 118, 119, 123

Event marketing, 92–93, 96. See also Bass Brewers, and Titanic sweepstakes; Molson Breweries USA, and Polar Beach Party

cultural consequences of, 94, 100, 106–107, 109

Excite, 117