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previous section is an example of the first major kind of content in the Process Handbook: generic models of business activities. These generic models represent important activities that occur—in some form—in lots of businesses.
Figure 8.4: Specializations of 'Sell'shown with the compass explorer user interface
The generic models can be used in a number of important ways. First, they can be used as a framework for organizing and grouping many other kinds of business knowledge: case examples, best practices, software tools, contact information for knowledgeable experts, or on-line discussions for communities of practice (e.g., see chapters 15, 16, and 17). Second, they can provide a useful starting point for modeling the specific details of a particular company, process, or software module (e.g., see the chapters in section IV). Third, as a systematic list of process possibilities, they can be used to stimulate new ideas about what is possible that might not have occurred to you otherwise (e.g., see chapters 12 to 14).
The current version of the Process Handbook includes four primary kinds of generic models of business activities: (1) the MIT Business Activity Model, (2) the MIT Business Model Archetypes, (3) a collection of comprehensive business process models developed elsewhere, and (4) models of basic coordination processes.
Figure 8.5: The top level of produce as a business in the MIT business activity model
