patent issues 299
perceived ability 24
perceived affordances 306
perceived benefits 26
perceived complexity 125
perceived costs 26
perceived customer service 268
perceived ease of use 267
perceived price premium 285
perceived simplicity 268
perceived usefulness 266
personality traits 57
personalization systems 147, 148
personalized communities 151
pictures 298
playfulness 118
portal 193
positive perceived feeling 268
positive switching costs 266
pre-purchase search 4
presence 309
prior purchase experience 25
privacy 182
privacy policy 182
product catalog 232
product catalog design 237
product characteristics 30
product concept 312
product knowledge 26
product presentation 241
product review 225
profiling 149
pull strategy 284
push strategy 284