Web Systems Design and Online Consumer Behavior [Electronic resources] نسخه متنی

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Web Systems Design and Online Consumer Behavior [Electronic resources] - نسخه متنی

Yuan Gao

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    Table of Contents

    BackCover

    Web Systems Design and Online Consumer Behavior

    Preface

    Section I: Consumer Behavior in Web-Based Commerce

    Chapter I: e-Search: AConceptual Framework of Online Consumer Behavior

    Introduction

    Literature Review

    Conceptual Framework of Online Search Behavior

    Implication and Conclusion

    References

    Chapter II: Information Searchon the Internet: A Causal Model

    Introduction

    Information Search Behavior

    Information Search on the Internet

    A Causal Model of Information Search on the Internet

    Summary

    Implications for Future Research

    References

    Chapter III: Two Models ofOnline Patronage: Why Do Consumers Shop on the Internet?

    Introduction

    Conceptual Framework

    Implications and Directions for Future Research

    Conclusion

    References

    Chapter IV: How ConsumersThink About 'Interactive' Aspects of Web Advertising

    Introduction

    Background

    Web Advertising (WA)

    A Pitfall of Web Advertising Research

    Interactivity of Web Advertising

    An Empirical Study

    Future Trends

    Conclusion

    References

    Chapter V: Consumer ComplaintBehavior in the Online Environment

    Introduction

    Integrated Conceptual Model of CCB

    Online Technology as a Complaint CommunicationChannel

    Managerial Implications

    Concluding Remarks

    References

    Section II: Web Site Usability and Interface Design

    Chapter VI: Web Site Qualityand Usability in E-Commerce

    Introduction

    Literature Review

    Conceptual Framework

    Summary and Discussion

    Conclusion

    References

    Chapter VII: Objective andPerceived Complexity and Their Impacts on Internet Communication

    Introduction

    Theoretical Background

    Research Questions

    Future Trends and Conclusions

    References

    Chapter VIII: PersonalizationSystems and Their Deployment as Web Site Interface Design Decisions

    Introduction

    Background: Personalization Systems

    Deployment of Personalization Systems

    Conclusion

    References

    Appendix 1

    Appendix 2

    Appendix 3

    Chapter IX: Extrinsic Plus Intrinsic Human Factors Influencing the Web Usage

    Introduction

    Theoretical Foundations

    Future Trends

    Conclusion

    References

    Section III: Systems Design for Electronic Commerce

    Chapter X: Converting Browsersto Buyers: Key Considerations in Designing Business-to-Consumer Web Sites

    Introduction

    Consumer Perceptions on Effective Web Site Design

    Best Practices of Online Retailers

    Lessons Learned

    References

    Chapter XI: User Satisfactionwith Web Portals: An Empirical Study

    Introduction

    Theoretical Framework

    Methodology

    Results

    Discussion and Conclusion

    References

    Endnotes

    Chapter XII: Web Design andE-Commerce

    Introduction

    Web Design Essentials

    Research Summaries on Web Design

    Relationship Between Web Design and E-Commerce

    E-Commerce

    Recent E-Commerce Research

    Future Trends

    Conclusion

    References

    Chapter XIII: Shopping AgentWeb Sites: A Comparative Shopping Environment

    Introduction

    Background

    Issues and Problems

    Trends

    Future Research

    References

    Chapter XIV: Product Catalogand Shopping Cart Effective Design

    Introduction

    Effectiveness from User's Standpoint

    Product Catalog Design Guidelines

    Shopping Cart Guidelines

    The Road Ahead

    Conclusion

    References

    Endnotes

    Section IV: Customer Trust and Loyalty Online

    Chapter XV: Customer Trust inOnline Commerce

    Introduction

    Perceptions About the Company

    Perceptions About the Web Site

    Perceptions About the Web

    Individual Customer Characteristics

    Conclusion: Guidelines for Online Companies

    References

    Chapter XVI: Turning WebSurfers into Loyal Customers: Cognitive Lock-In Through Interface Design and Web SiteUsability

    Introduction

    Strategic Importance of Switching Costs: A LiteratureReview

    Is Web Site Usability a Switching Cost: The Role of WebSite's Elements to Generate Switching Barriers

    Which Positive Switching Costs? The 5PS Model

    Empirical Results

    Managerial Implications and Future Trends

    Conclusions and Cues for Further Research

    Acknowledgments

    References

    Chapter XVII: Internet Marketsand E-Loyalty

    Introduction

    What Does E-Loyalty Mean?

    What Can Influence E-Loyalty?

    How Can We Build E-Loyalty in Internet Markets?

    Summary

    References

    Section V: Social and Legal Influences on Web Marketing and Online Consumers

    Chapter XVIII: Web Systems Design, Litigation, and Online Consumer Behavior

    Introduction

    Background

    Issues for the Web Systems Designer

    Solutions and Recommendations

    Future Trends

    Conclusion

    References

    Chapter XIX: AffordingCultural and Social Presence in E-Marketing

    Introduction

    Affordance

    Social Affordances

    Presence

    Social Presence and Product Concept

    Implications

    Conclusion

    References

    Index

    Index_A

    Index_B

    Index_C

    Index_D

    Index_E

    Index_F

    Index_G

    Index_H

    Index_I

    Index_L

    Index_M

    Index_N

    Index_O

    Index_P

    Index_R

    Index_S

    Index_T

    Index_U

    Index_V

    Index_W

    List of Figures

    List of Tables

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    Index




    O




    objective complexity 125



    off-line purchase 10



    one-click online shopping 292



    one-stop shopping 265



    one-way communication 72



    ongoing search 4



    online commerce 252



    online communication effectiveness 131



    online consumer behavior 290



    online consumer expectations 177



    online experiences 58



    online market 178



    online merchant ratings 222



    online patronage 43



    online patronage predictors 59



    online purchase 10



    online retailers 184



    online search 1



    online search behaviors. 3



    online shopping 1, 180



    online shopping motivations 55



    optimal complexity 125, 129



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