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Chapter XIII: Shopping AgentWeb Sites: A Comparative Shopping Environment
Ming Wang
California State University - Los Angeles, USA
Abstract
This chapter introduces the shopping agent technology as a new
Internet marketing trend. The recent development of shopping agent Web sites has offered online
shoppers an excellent comparative shopping environment. Shopping agent Web sites, also called
shopping agents or shopping bots, are software programs that search the Internet stores on the Web
and find products that meet a buyer’s specifications. Not only do these agent Web sites bring
comparative product and price information from individual merchants’ Web sites, but also provide
the online merchant ratings to customers. In summary, these agent Web sites take a query, search
the Web sites of individual merchants that may have the product sought, bring back the results, and
present them in a consolidated and compact format that allows comparison shopping at a
glance.
