Web Systems Design and Online Consumer Behavior [Electronic resources] نسخه متنی

List of Figures

Chapter I: e-Search: A
Conceptual Framework of Online Consumer Behavior

Figure 1-1: Process of goal
directed information search

Figure 1-2. Conceptual framework
of online search behavior

Chapter II: Information Search
on the Internet: A Causal Model

Figure 2-1: A proposed causal
model of online information search

Chapter III: Two Models of
Online Patronage: Why Do Consumers Shop on the Internet?

Figure 3-1: Proposed model of
online patronage (given that consumers have Internet access and
experiences)

Figure 3-2: Proposed model of
online patronage (given that consumers have Internet access and
experiences)

Chapter IV: How Consumers
Think About ‘Interactive’ Aspects of Web Advertising

Figure 4-1: Themes relating with
interactivity of Web advertising

Chapter V: Consumer Complaint
Behavior in the Online Environment

Figure 5-1: Integrated model of
CCB

Chapter VI: Web Site Quality
and Usability in E-Commerce

Figure 6-1: A framework for
evaluating e-commerce Web site quality

Chapter VII: Objective and
Perceived Complexity and Their Impacts on Internet Communication

Figure 7-1: Proposed
framework

Figure 7-2: Proposed objective
complexity measure

Figure 7-3: Proposed perceived
complexity measure

Figure 7-4: Proposed optimal
complexity measure

Figure 7-5: Proposed
relationships between objective, perceived, and optimal
complexity

Figure 7-6: Proposed
relationships between objective, perceived, optimal complexity and communication
effectiveness

Figure 7-7: Proposed moderating
effects of cognitive complexity on the relationship between objective complexity and optimal
complexity

Chapter VIII: Personalization
Systems and Their Deployment as Web Site Interface Design Decisions

Figure 8-1: Overview of
personalization techniques

Chapter IX: Extrinsic Plus Intrinsic Human Factors Influencing the Web Usage

Figure 9-1: TAM

Figure 9-2: Extending model
(I)

Figure 9-3: Extending model
(II)

Chapter XII: Web Design and
E-Commerce

Figure 12-1: Technology
acceptance model (TAM)

Chapter XIII: Shopping Agent
Web Sites: A Comparative Shopping Environment

Figure 13-1: Merchant overall
rating system

Chapter XIV: Product Catalog
and Shopping Cart Effective Design

Figure 14-1: Electronic product
catalog on Amazon.com (accessed 10/23/2003)

Figure 14-2: Icons for shopping
cart

Figure 14-3: 7Cs framework
(Kearney, 1999)

Figure 14-4: e-Customer
browse/search model (a revised version of Krug, 2000, p.
56)

Figure 14-5: State diagram for
the shopping cart conceptual model (Markellou, 2001)

Chapter XVI: Turning Web
Surfers into Loyal Customers: Cognitive Lock-In Through Interface Design and Web Site
Usability

Figure 16-1: Positive Switching
Costs’ Model: Its Antecedents and Its Consequences

Figure 16-2: Relationship between
customer perceived feeling of positive switching costs and customer satisfaction (CS), repurchase
intentions (RI), cognitive loyalty (CI), behavioral loyalty
(BI)

Figure 16-3: Relationship between
customer satisfaction (CS), repurchase intentions (RI), cognitive loyalty (CI), behavioral loyalty
(BI) and cognitive (CLC)/behavioral (BLC) lock-in strategies (For simplicity we will show only the
significant values [values <0.40 are omitted]. We report in large dashed arrows and irregular
dashed arrows the significant pathways.)

Chapter XIX: Affording
Cultural and Social Presence in E-Marketing

Figure 19-1