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| Table of Contents | |||
Online Consumer Behavior | |||
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| Section I - Consumer Behavior in Web-Based Commerce | |||
| Chapter I | - | ||
| Chapter II | - | Information Search on the Internet: A Causal Model | |
| Chapter III | - | Two Models of Online Patronage: Why Do Consumers Shop on the Internet? | |
| Chapter IV | - | How Consumers Think About ‘Interactive’ Aspects of Web Advertising | |
| Chapter V | - | Consumer Complaint Behavior in the Online Environment | |
| Section II - Web Site Usability and Interface Design | |||
| Chapter VI | - | Web Site Quality and Usability in E-Commerce | |
| Chapter VII | - | Objective and Perceived Complexity and Their Impacts on Internet Communication | |
| Chapter VIII | - | Personalization Systems and Their Deployment as Web Site Interface Design Decisions | |
| Chapter IX | - | Extrinsic Plus Intrinsic Human Factors Influencing the Web Usage | |
| Section III - Systems Design for Electronic Commerce | |||
| Chapter X | - | Converting Browsers to Buyers: Key Considerations in Designing Business-to-Consumer Web Sites | |
| Chapter XI | - | User Satisfaction with Web Portals: An Empirical Study | |
| Chapter XII | - | Web Design and E-Commerce | |
| Chapter XIII | - | Shopping Agent Web Sites: A Comparative Shopping Environment | |
| Chapter XIV | - | Product Catalog and Shopping Cart Effective Design | |
| Section IV - Customer Trust and Loyalty Online | |||
| Chapter XV | - | Customer Trust in Online Commerce | |
| Chapter XVI | - | Turning Web Surfers into Loyal Customers: Cognitive Lock-In Through Interface Design and Web Site Usability | |
| Chapter XVII | - | Internet Markets and E-Loyalty | |
| Section V - Social and Legal Influences on Web Marketing and Online Consumers | |||
| Chapter XVIII | - | Web Systems Design, Litigation, and Online Consumer Behavior | |
| Chapter XIX | - | Affording Cultural and Social Presence in E-Marketing | |
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