Web Systems Design and Online Consumer Behavior [Electronic resources] نسخه متنی

Conclusion

This conceptual study explores various antecedents of online purchase behavior, including
shopping motives, consumer psychographics, Internet literacy, prior online experiences, and
attraction of the retail facility. Future research can compare online shoppers versus in-store
shoppers on these dimensions. Such knowledge, if available, would contribute to the heated debate
on whether e-tailing is a unique mode of retailing, or, in contrast, an extension of traditional
retailing. Interested researchers can also work on identifying sources of customer satisfaction and
dissatisfaction as well as exploring the interrelationship between online and off-line shopping
experiences. It may be that we need to develop new retailing theories to account for phenomena that
are emerging in cyberspace.