Web Systems Design and Online Consumer Behavior [Electronic resources] نسخه متنی

Future Research

From a customer behavior point of view, the impact of shopping agents on the customer
shopping decision-making process needs to be studied. Some customers will not use shopping agent
Web sites either because they don’t know about them or because they are reluctant to delegate
decisions to an artificial agent. One implication of this is that even though customers can
determine the prices of those suppliers who choose to allow their site to be interrogated by search
agents, they have to decide whether, in addition, they should also engage in a costly search for
merchants who are not listed on the agent Web sites. In addition, the proportion of online
customers who really rely on product recommendation systems and online reputation systems remains
mysterious. The acceptance rate of the product recommendation systems and online reputation systems
needs to be determined.