لطفا منتظر باشید ...
Chapter II: Information Searchon the Internet: A Causal Model
Byung-Kwan Lee
University of Texas at Austin, USA
Wei-Na Lee
University of
Texas at Austin, USA
Abstract
Information search is an integral part of the consumer decision
making process. There is no doubt that the Internet contributes to, and will continue to affect,
this function. However, a comprehensive understanding of what causes, motivates, and mediates
information search behavior on the Internet is relatively lacking. Based on an in-depth review and
critical critique of past research on information search behavior and, in particular, online
information search, this chapter offers a causal model of online information search with 16
specific research propositions outlined. It argues that information search on the Internet should
be investigated by considering Internet specific factors (i.e., skills, prior online purchase
experience, attitude toward the Internet) as well as various antecedents including situational,
product-related, and individual factors. Contribution and implications of the model for further
understanding of information search behavior in the context of the Internet are also
discussed.
