Web Systems Design and Online Consumer Behavior [Electronic resources] نسخه متنی

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Web Systems Design and Online Consumer Behavior [Electronic resources] - نسخه متنی

Yuan Gao

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Introduction

E-mail, the net, weblogs,
instant messaging, text messaging, spiders, bots, MUDs, flashmob, VOIP.
The World Wide
Web has transformed our lives with its deluge of instantaneous information. The rapidity of
adoption of the Internet by consumers is phenomenal. Within less than a decade, Internet usage has
gone from a small, highly specialized segment of scientists and computer enthusiasts to a consumer
mass market. Recent surveys suggest that about 60% US population browse the Web on a regular basis
(Brown and Sellen, 1). Its impact on legal and cultural norms is pervasive: Congress is currently
debating the “Regulatory Status of Broadband,” and the Recording Industry Association of America
has recently sued ordinary users of illegally shared copyrighted music. The rest of the world,
especially the non-English-speaking world, is rapidly catching up with the Internet usage of the US
business and consumer markets.

The Internet has not only transformed our access to information and entertainment, it has
also revolutionized our way of doing business. All business transactions first require a flow of
communication, and so there is an essential interaction between the informational and commercial
transactions. Therefore, because Web design and e-commerce are so closely related, we cover both
topics in this chapter, reviewing research in Web design and e-commerce and highlighting issues and
problems.

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