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Chapter XII: Web Design andE-Commerce
Xiaoni Zhang
Northern Kentucky University, USA
Margaret Myers
Northern
Kentucky University, USA
Abstract
Computers and the Internet are now pervasive and essential parts of
our lives: we use them at work and at home to gather information, for entertainment, and,
increasingly, to do business. The Internet allows people to chat with others from all over the
world, to follow the news from every continent, and conveniently to shop online at home or at the
office. This book chapter covers two important and related concepts: Web design and e-commerce. The
section on Web design starts with the overall picture of the Internet, history, Web authoring
tools, design rules as well as introducing some research findings on Web design. E-commerce is
introduced with definitions, technological acceptance model, online payment methods, online
marketing and future developments.
