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Chapter XIV: Product Catalogand Shopping Cart Effective Design
Penelope
Markellou
University of Patras, Greece
Maria Rigou
University of
Patras, Greece
Spiros Sirmakessis
Technological Educational Institution of Messolongi, Greece
Abstract
The increasing integration of the Web into our trivial daily
activities has become one of the prevailing trends in our days. Buying online is considered
significantly more convenient than other modes of shopping, at least for some product categories.
An online shop practices its potential for convenience and time efficiency when it becomes easily
familiar. In many studies, consumers have indicated that their least favorite sites are those that
fail to support a quick and easy shopping experience. Typically, these sites have repeatedly
demonstrated significant design problems. This chapter is about identifying the design features
that assure the effectiveness of two of the most crucial e-Shop components: the product catalog and
the shopping cart.
