Web Systems Design and Online Consumer Behavior [Electronic resources] نسخه متنی

Conclusion

With increased emphasis on conducting business via the Internet, an
attractive Web site is critical to the success of e-commerce. A framework is proposed in this
chapter to relate the Web quality to customers’ perceptions and preferences. This chapter
contributes to the existing literature by pooling together four sets of factors capturing
e-commerce Web site quality: system quality, information quality, service quality, and attractor.
The factors are viewed from a customer’s perspective rather than a designer’s view. For
practitioners, the factors identified in this chapter can be used to evaluate the Web site quality.
Practical guidelines for Web site design are suggested. The factors/measures and guidelines should
help e-commerce companies to attract more repeat customers and thus achieve e-commerce
success.