Web Systems Design and Online Consumer Behavior [Electronic resources] نسخه متنی

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Web Systems Design and Online Consumer Behavior [Electronic resources] - نسخه متنی

Yuan Gao

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List of Tables





Chapter III: Two Models of
Online Patronage: Why Do Consumers Shop on the Internet?







Table 3-1: Studies on online shopping







Chapter IV: How Consumers
Think About ‘Interactive’ Aspects of Web Advertising







Table 4-1: Description of WA formats







Chapter IX: Extrinsic Plus Intrinsic Human Factors Influencing the Web Usage







Table 9-1: Summary of research on flow







Chapter X: Converting Browsers
to Buyers: Key Considerations in Designing Business-to-Consumer Web Sites







Table 10-1: B2C Web site dimensions, items, relative importance, and
reliability



Table 10-2: B2C Web site characteristics



Table 10-3: Relative importance of B2C dimensions and underlying Web
site characteristics







Chapter XI: User Satisfaction
with Web Portals: An Empirical Study







Table 11-1: Descriptive statistics of research sample



Table 11-2: Hypotheses testing



Table 11-3a: Matrix of experience after controlling for
portal type (T test for H0: LSMean(i)=LSMean(j))



Table 11-3b: Matrix of portal type after controlling for
work experience



Table 11-4a: Matrix of use after controlling for portal
type (T test for H0: LSMean(i)=LSMean(j))



Table 11-4b: Matrix of portal after controlling for
use



Table 11-5: Matrix of portal after controlling for
gender



Table 11-6: Matrix of portal after controlling for
age







Chapter XII: Web Design and
E-Commerce







Table 12-1: Consumer payment methods (Jupiter Research,
2003)



Table 12-2: Top 10 e-commerce Web sites (Jupiter
Research, 2003)







Chapter XIII: Shopping Agent
Web Sites: A Comparative Shopping Environment







Table 13-1: Overall rating classified by satisfaction level (Wang
& Huarng, 2002)







Chapter XVI: Turning Web
Surfers into Loyal Customers: Cognitive Lock-In Through Interface Design and Web Site
Usability







Table 16-1: Correlation matrix



Table 16-2: Impact of the 5Ps on PSC: Results of the regression
analysis



Table 16-3: Fit indices and guidelines for model analysis



Table 16-4: Fit indices and guidelines for model analysis






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