Web Systems Design and Online Consumer Behavior [Electronic resources] نسخه متنی

Relationship Between Web Design and E-Commerce

As suggested by numerous research studies, Web design
significantly determines the success of e-commerce. Rieh’s (2002) study, for example, examines the
problem of the judgment of information quality and cognitive authority and defines two kinds of
judgment: predictive judgment, and evaluative judgment. The factors influencing judgments include
characteristics of information objects, characteristics of sources, knowledge, situation, ranking
in search output, and general assumption. Zahedi et al. (2001) examine the perception of a Web
document from the perspectives of cultural and individual factors. Recently, Lee et al. (2004) use
scenario methodology to analyze e-commerce Web design and the associated impact on customer
relationships. They propose that customer needs should be reflected in Web design. Resnick and
Montania’s (2003) results also support this line of argument. They argue that some
design features have a strong semiotic effect on customer
expectations.