Figure 1-1: Process of goal directed information search
Figure 1-2. Conceptual framework of online search behavior
Figure 2-1: A proposed causal model of online information search
Figure 3-1: Proposed model of online patronage (given that consumers have Internet access and experiences)
Figure 3-2: Proposed model of online patronage (given that consumers have Internet access and experiences)
Figure 4-1: Themes relating with interactivity of Web advertising
Figure 5-1: Integrated model of CCB
Figure 6-1: A framework for evaluating e-commerce Web site quality
Figure 7-1: Proposed framework
Figure 7-2: Proposed objective complexity measure
Figure 7-3: Proposed perceived complexity measure
Figure 7-4: Proposed optimal complexity measure
Figure 7-5: Proposed relationships between objective, perceived, and optimal complexity
Figure 7-6: Proposed relationships between objective, perceived, optimal complexity and communication effectiveness
Figure 7-7: Proposed moderating effects of cognitive complexity on the relationship between objective complexity and optimal complexity
Figure 8-1: Overview of personalization techniques
Figure 9-1: TAM
Figure 9-2: Extending model (I)
Figure 9-3: Extending model (II)
Figure 12-1: Technology acceptance model (TAM)
Figure 13-1: Merchant overall rating system
Figure 14-1: Electronic product catalog on Amazon.com (accessed 10/23/2003)
Figure 14-2: Icons for shopping cart
Figure 14-3: 7Cs framework (Kearney, 1999)
Figure 14-4: e-Customer browse/search model (a revised version of Krug, 2000, p. 56)
Figure 14-5: State diagram for the shopping cart conceptual model (Markellou, 2001)
Figure 16-1: Positive Switching Costs’ Model: Its Antecedents and Its Consequences
Figure 16-2: Relationship between customer perceived feeling of positive switching costs and customer satisfaction (CS), repurchase intentions (RI), cognitive loyalty (CI), behavioral loyalty (BI)
Figure 16-3: Relationship between customer satisfaction (CS), repurchase intentions (RI), cognitive loyalty (CI), behavioral loyalty (BI) and cognitive (CLC)/behavioral (BLC) lock-in strategies (For simplicity we will show only the significant values [values <0.40 are omitted]. We report in large dashed arrows and irregular dashed arrows the significant pathways.)