Web Systems Design and Online Consumer Behavior [Electronic resources]

Yuan Gao

نسخه متنی -صفحه : 180/ 180
نمايش فراداده

List of Tables

Chapter III: Two Models of Online Patronage: Why Do Consumers Shop on the Internet?

Table 3-1: Studies on online shopping

Chapter IV: How Consumers Think About ‘Interactive’ Aspects of Web Advertising

Table 4-1: Description of WA formats

Chapter IX: Extrinsic Plus Intrinsic Human Factors Influencing the Web Usage

Table 9-1: Summary of research on flow

Chapter X: Converting Browsers to Buyers: Key Considerations in Designing Business-to-Consumer Web Sites

Table 10-1: B2C Web site dimensions, items, relative importance, and reliability

Table 10-2: B2C Web site characteristics

Table 10-3: Relative importance of B2C dimensions and underlying Web site characteristics

Chapter XI: User Satisfaction with Web Portals: An Empirical Study

Table 11-1: Descriptive statistics of research sample

Table 11-2: Hypotheses testing

Table 11-3a: Matrix of experience after controlling for portal type (T test for H0: LSMean(i)=LSMean(j))

Table 11-3b: Matrix of portal type after controlling for work experience

Table 11-4a: Matrix of use after controlling for portal type (T test for H0: LSMean(i)=LSMean(j))

Table 11-4b: Matrix of portal after controlling for use

Table 11-5: Matrix of portal after controlling for gender

Table 11-6: Matrix of portal after controlling for age

Chapter XII: Web Design and E-Commerce

Table 12-1: Consumer payment methods (Jupiter Research, 2003)

Table 12-2: Top 10 e-commerce Web sites (Jupiter Research, 2003)

Chapter XIII: Shopping Agent Web Sites: A Comparative Shopping Environment

Table 13-1: Overall rating classified by satisfaction level (Wang & Huarng, 2002)

Chapter XVI: Turning Web Surfers into Loyal Customers: Cognitive Lock-In Through Interface Design and Web Site Usability

Table 16-1: Correlation matrix

Table 16-2: Impact of the 5Ps on PSC: Results of the regression analysis

Table 16-3: Fit indices and guidelines for model analysis

Table 16-4: Fit indices and guidelines for model analysis