Secrets from the Innovation Room: How to Create High-Voltage Ideas That Make Money, Win Business, and Outwit the Competition
byKay Allison
ISBN:0071443754
McGraw-Hill
2005
(165 pages)
This thought-stimulating guide explains how the creative process is learnable, just like any other skill, and debunks and replaces myths and mysteries with a step-by-step process for coming up with innovative, hero-making, and profitable ideas on demand.